Tuesday, March 24, 2009

YEEZY

Check out the new a full article on the anticipated Air Yeezy in Complex Magazine






Mark Smith: We had a very futuristic-looking product for a long time. Then Kanye said, “Can we use something that’s recognizable?” So I think the elephant tooling, which was directly pulled from the Jordan 3, really rooted the shoe in that time period.

Kanye West: A lot of that patent stuff Mark came up with, like the strap—that’s when I was happy to be able to work with an O.G. designer like that.



Conceptually, it was made for a person that was walking on another planet. So it’s like almost a shoe-like space boot.

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